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textual analysis

Two contrasting print ads and guidance for how to structure a textual analysis comparing the two.

There is also scope for discussing the ASA and how these ads follow or breech the advertising code. The Costa ad received complaints from Starbucks but the ad was allowed by the ASA. The ice cream ad recieved complaints from religious groups and was banned by the ASA.

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Print ads.ppt614 KB

A matrix for students to use when analysing the generic conventions of music tv programmes. A prompt sheet is also included for students to write a textual analysis based on their notes.

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Generic_Conventions_in_Music_TV_Programmes_-_Mr._C.doc89.5 KB
Music_TV_Analysis_Task-1.doc33 KB

A textual analysis of the music video Keeps Getting Better by Christina Aguilera written by a student. This can be used as an example for students to follow.

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Textual_Analysis_-_Christina_Aguilera_-_Keeps_Getting_Better.pdf1.55 MB

A textual analysis of the music video Headz Up by George Sampson written by a student. This can be used as an example to students.

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Textual_Analysis_-_George_Sampson_-_Headz_Up.pdf968.78 KB

A guide for students to follow when writing a comparative textual analysis of music videos.

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Textual_Analysis_of_a_Music_Video.doc56 KB

A textual analysis comparing the official Beyonce website with a Beyonce fansite. This essay addresses issues including intertextuality, ownership and ideology of the websites, consumerism, production values and more.

The essay paragraphs are numbered which makes this essay easier to analyse as a group. Pairs of students should easy be given a paragraph to discuss and then feedback to the class.

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Beyonce Website Analysis - Numbered.doc5.12 MB